Creating a five-tier marketing plan that incorporates fee structures for The Fabulous 12 to promote and integrate their brand with "The Match Morning Show" ensures a clear understanding of investment and potential returns. This plan spans from direct advertising to more nuanced brand integration, leveraging the show's platform for maximum brand visibility and engagement.

Tier 1: Direct Advertising

Objective: Utilize traditional advertising spots within the show to directly promote The Fabulous 12’s brand.

• Components: TV commercials, website banners, and sponsored social media posts.

• Fee Structure: Based on advertising slots' duration and placement, with prime slots commanding higher fees. For example, a 30-second prime-time spot could be priced at $5,000, while off-peak times might cost $2,000.

Tier 2: Sponsored Content

Objective: Create content that is relevant to the show’s audience while subtly promoting The Fabulous 12.

• Components: Sponsored segments within the show, branded blog posts, and co-created video content for online platforms.

• Fee Structure: Flat fees for content creation and integration, starting at $10,000 for a segment, including production costs. Blog posts and online videos could range from $2,000 to $5,000, depending on length and complexity.

Tier 3: Event Sponsorships

Objective: Engage with the show’s audience in real-time through event sponsorships, such as live shows, viewer meet-ups, or charity events.

• Components: Event naming rights, on-site branding, and the opportunity for The Fabulous 12 to present or speak at the event.

• Fee Structure: Sponsorship packages can range from $15,000 for smaller events to $50,000 for larger, more exclusive gatherings, including production costs and promotional materials.

Tier 4: Product Placement and Integration

Objective: Seamlessly integrate The Fabulous 12’s products or services into the show, making them a natural part of the viewer's experience.

• Components: Product usage by hosts during the show, branded set decorations, and integration into the storyline or segments.

• Fee Structure: Depending on the level of integration and the product’s prominence, fees can range from $5,000 for minor placements to $20,000 for more significant, integrated placements.

Tier 5: Digital and Interactive Collaborations

Objective: Leverage digital platforms for interactive promotions that engage directly with the show’s and The Fabulous 12’s online audiences.

• Components: Interactive social media campaigns, online contests, and co-branded webinars or live Q&A sessions.

• Fee Structure: Interactive campaigns and contests can be priced at $3,000 to $7,000, depending on the campaign's scale and complexity. Co-branded webinars or live sessions might start at $5,000, including production and promotion costs.

Implementation Notes:

• Customization and Flexibility: Packages should be customizable based on The Fabulous 12’s specific goals and budget constraints.

• Performance Tracking: Include metrics and KPIs to measure the success of each tier, adjusting strategies as needed for maximum ROI.

• Legal and Compliance: Ensure all promotional activities comply with broadcasting and advertising regulations, with clear contracts outlining each party's responsibilities.

• Partnership Benefits: Beyond direct fees, consider added value such as cross-promotion on The Fabulous 12’s platforms or access to exclusive content, enhancing the partnership’s overall value.

This marketing plan offers a structured approach for The Fabulous 12 to capitalize on their collaboration with "The Match Morning Show," with clear fee structures fostering transparency and facilitating budget planning.