3.0 Company Overview
The Match Morning Show is a showcasing mechanism of the American Media Enterprise. The show is located on
On the app
On Line at TheMatchMorningShow.tv,
youtube channel
Vemeo
The AMENOW Streaming Platform
We are dedicated to raising funds for scholarships through strategic alliances with marketing agencies & small businesses.
The Match Products & Services
DIGITAL LIVE STREAM
3.1 Overview of Product
The Match Morning Show, is a new showcase web-based morning app, dedicated to being a "one-stop" hub for information dismantion and exchange advertising exchange for buyers and sellers of advertising spots. The app will act as centrel hub that offers convenient ways for businesses to connect and buy or sell advertising space.
The Match Morning Show provides a way for buyers & sellers to make more efficient decisions, thereby reducing transaction costs. The Match Morning Show first stage rollout will be dedicated to reaching the highly fragmented buyers & sellers of advertising space in the $17.7 billion broadcasting sector.
3.2 Morning Show Architecture
The Match Morning Show will be an attractive, easy to watch infotainment designed to make each viewer's experience familiar and enjoyable. The show will be divided into two Wednesday tapings that include a morning 8 a.m. taping and an evening 3 p.m. taping.
Interviewing couch
3 person set up
Field interviews
Game Show segment
Weather
Drive Time
The main page will showcase The Match Morning Show's value to customers, offer a news comer with articles & current events in the broadcasting advertising industry, a demonstration show , a membership option, partner information, company information, & The Match Morning Show advertisers. The user will then have the opportunity to enter into their relevant area.
3.3 The Match Marketplace Membership
To access free basic services, The Match Morning Show visitors will be invited to join as members & complete a brief membership form. If interested in becoming a qualified buyer or seller of advertising space, members will be asked to complete a brief financial information form & authorize governing terms & conditions. This process will enable The Match Morning Show to establish a direct deposit account with the buyer or seller's financial institution. In addition to basic services, buyers can obtain access to value-added products & services, like competitive analysis or ad monitoring, on a cost per transaction basis.
3.4 Broadcasting Station Services & Benefits
Services
The seller portion of the broadcast will contain information particular to the needs & interests of broadcasting segment producers. Those who have registered their segment with The Match Morning Show will be presented with a customized home page with information particular to their individual segment . They will have the ability to select from the following options:
Morning Show Data - The broadcasting sales manager will edit & update the segment producers ' descriptive information, including advertising space, times, broadcasting promotions, advertising rates, & discount packages.
Online Sales Calendar - This service will allow broadcasting sales agents to update the availability of spots for sale through The Match Morning Show. Once a spot is sold through The Match Morning Show, it will be immediately removed from the market. This will provide a real-time snapshot of available spots for sales agents. A segment will also be able to view the schedule of sold spots by parameters like times, industry, buyer demographics.
Promote Special Offerings - This option provides broadcasting segment producers the ability to send special promotional offerings to target The Match Morning Show customers. These could include discounted sales of unsold spots or other promotional packages. The sales manager will be able to target these ads to particular individual clients that have purchased in the past or to customers who fit a certain profile or to all The Match Morning Show buyers. Those requesting mass broadcast will require the approval of The Match Morning Show staff before transmission.
Reporting - The Match Morning Show will provide the broadcasting segment producers the opportunity to obtain a wealth of information about their customers & their purchasing habits. For example, a sales manager will be able to obtain demographic & purchasing data about the types of companies purchasing their ads. The Match Morning Show will also provide reports on numbers of `matches" their segment 's profile met, the frequency of purchases resulting through The Match Morning Show, & other information about their clients.
Benefits
The Morning Show will enjoy significant advantages by accessing a third online sales channel, including: sales cost savings, access to new customers, free marketing, customer research, & real-time broadcasting buying trends.
Cost Savings: The Match Morning Show will also enable broadcasting sales managers to reduce their cost of sales & administrative costs, which currently represents 28% of sales. Typically, a broadcasting segment has a small sales staff to field calls from potential customers, answer questions about demographic profiles the segment reaches, create various potential rate plans, & many other additional administrative duties. By listing this information with The Match Morning Show, they will not have to constantly field requests that can usually be answered on their information section of the morning show . Typically, sales staff is engaged in a constant relay of faxing & phone calls in order to secure a single sale, causing the cost of customer acquisition to be unnecessarily high. A common problem is a sales manager's ability to screen out good leads from possible "information hunters".
Valuable Customer Data & Analysis: The Match Morning Show allows segment producers to gather better information about their specific & potential customers. Since all buyers utilizing the system will register with their business specific information, segment producers can better underst& their customers' & non-customers needs & buying habits. As a result, the broadcasting segment can respond quickly to opportunities & threats. This information, which is currently not systematically collected, will prove valuable market data for the broadcasting segment 's competitive marketplace.
New Market Opportunities: Segment producers will be able to quickly react to market dem&s by changing their prices, offering promotional packages, & offering discounts for unsold ad space. Segment producers can trace purchase histories of their past clients & promote appropriate promotional packages to a much more targeted market. Due to the timeliness required of this disposable commodity, this saving in efficiency could save a segment from losing revenues from unsold space. In addition, the 24-hour availability & border-less reach of the Internet will enable broadcasting segment producers to access a much wider range of customers than ever before. Also, because The Match Morning Show search function provides buyers with segment producers that meet the customer's needs, The Match Morning Show is helping to drive new buyers to the broadcasting segment producers .
Free Marketing: Finally, The Match Morning Show will promote the broadcasting advertising industry through a nationwide educational advertising campaign. Participating broadcasting segment producers listed on the morning show will benefit from The Match Morning Show's promotion & capital investment.
3.5 Buyer Services & Benefits
Services
Buyers will be presented with a user interface such as overstock.com that is customized to meet their needs. Buyers will also enjoy the following services & benefits:
Research segment producers - Buyers can conduct research using the The Match Morning Show broadcasting segment database. Buyers can search by several criteria including segment demographics, price (average cost per spot), specific region or city, viewer reach, music format, & other criteria important in making purchasing decisions. The search will result in a listing of all segment matching the criteria & the customer will be able to select segment producers they wish to continue using for further research. In addition, buyers will be able to select "value-added" research like competitive analysis (What is my competitor doing?) & niche customer segments (Help me reach the online customer?).
Plan Campaign - Buyers will begin to plan their media campaign, selecting specific broadcasting segment producers, availability, cost data, & discounts as parameters. A buyer can create a variety of different customized ad campaigns or select one of The Match Morning Show's pre-packaged options. Ultimately, a buyer can save this campaign to buy later or they can execute a "buy." If a buyer decides to buy, they enter into the buy phase of the service.
Buy Media - This option gives the media buyer a fully functioning transaction center to actually purchase ad spots. After selecting the options, a buyer can proceed to "check out" or close the deal. To complete a transaction, the media buyer must have verified financial information linked to their membership. Once a purchase is made, the buyer's account will be debited for the amount of purchase & will receive an invoice & confirmation number. The spots purchased will also be immediately removed from sale on the exchange. An email notification will then be generated & transmitted to both the buyer & seller, confirming the transaction.
Create My Ad® - A buyer will be provided the option to build their ad online. Specific packages & prices will be offered as alternatives to using traditional production houses. A variety of example voices will be available for a user to choose from to build their ad. After submitting the copy of the ad text, The Match Morning Show will create a selection of three digital ads for the buyer & make it available for review online. A buyer can select from the ad online & submit it to The Match Morning Show for final delivery to the broadcasting segment .
Client History - The buyer will have the opportunity to track past schedules & purchases made with The Match Morning Show. A ROI calculator will provide the ability to observe actual benefits of advertising on the broadcasting & include estimates of cost savings achieved by using The Match Morning Show's service.
Look at My Ads®- This value-added service, enables buyers to monitor whether a broadcasting segment actually executes the correct ad "on the air." This is a valuable service among the small business market & is currently not offered by a traditional advertising agency.
Benefits
The Match Morning Show provides buyers tremendous advantages over the conventional methods of procuring ad space. The most substantial of these benefits has to be the efficiency & time saved in the process.
Increase Advertising Cost-Effectiveness: Through The Match Morning Show search engine, a potential buyer will be able to better screen & target those segment producers that enable them to reach their market. This will increase the cost-effectiveness of advertising expenditures.
Convenience: A buyer will be able to search all broadcasting segment information including demographics, reach, & pricing at the click of a mouse. Typically, a business seeking to find information about particular broadcasting segment producers would have to call every segment they have an interest in purchasing space from. Through The Match Morning Show, they will not have to contact every segment or purchase a costly database to evaluate the demographic profile, reach, & pricing structure of broadcasting segment producers . All of this information will be provided in a convenient easy to use place. This will greatly reduce the amount of faxing & phone calls necessary to make a purchasing decision. In addition, The Match Morning Show serves as an account manager & repeat buyers can access their client history to simply repeat the past purchases for a future campaign.
Discounts & Buying Power: The Match Morning Show aggregates the buying power of small businesses & provides an automatic 10% discount below market rates, a benefit reserved primarily for major companies. Potential buyers will receive notification of ad sales & other promotions the broadcasting segment producers or offering. This will enable customers with smaller advertising budgets to take advantage of opportunities to advertise at discounted rates.
CLOSING THE DEAL The Match Morning Show also allow those new to this medium of advertising to learn more about the potential of streaming. Many of the businesses that may want to advertise on the broadcasting are simply not educated in the language or process of actually securing ad space. The Match Morning Show will allow a new potential customer the ability to educate themselves, screen potential markets, get costing estimates, & become more informed in general about the powerful nature of broadcasting advertising.
3.6 Expansion Opportunities
The Match Morning Show will be able to expand its operations in the following ways: by adding more reporters, by broadcasting from a new location, and by airing more segments.
AGENCY EXSPANTION
The Match Morning Show is the pinnacle of all things American Media Enterprise. It is the most prestigious and highly rated morning show in the country. Ever Show comes through the Morning Show. Every agency parter with the the flagship network as an aprianance and then are launched into thier affilate agemcy. This process repeats itself, with each new show becoming an aprianance on the Morning Show and then being launched into their respective affiliate agencies.
The Network is growing rapidly, and with that growth comes an increase in the number of affiliate agencies. These agencies are vital to the success of the Network, and we are committed to working with them to help them grow and succeed.
The company is targeting new customer markets by selling other advertising media, such as TV, print, internet, and billboards. They are also transmitting final ad spots to and from buyers and sellers, and are forming joint ventures with small business software packages such as QuickBooks to further integrate the back end process of the buyers and sellers.
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