EXCUTIVE SUMMERY
The Match Morning Show is the flagship and showcase of the enterprise for influencers and entrepreneursThe Match Morning Show is the flagship and showcase of the enterprise for influencers and entrepreneurs. The show is a great opportunity to learn about the latest trends and hear inspiring stories from successful business owners.. The show is a great opportunity to learn about the latest news and trends in Art & Entertainment, Money & Business, Education & Inspiration. The show is hosted by experienced entrepreneurs and features interviews with industry leaders. Morning talk shows are a great way to start your day by getting caught up on the latest news and events.
SHOW FACTS
AMEANOW Creative Agency offers a unique research and advertising service that provides a one-stop shop for all your demographic research, ad rate planning, ad campaign development, and ad buying needs. This reduces the time and cost of transactions for buyers and sellers of advertising spots.
ABOUT THE SHOW
The Match Morning Show is a family-friendly morning show that provides a 1 hour segmented show featuring 3 Anchors and 12 Rotating Co-Anchors covering a wide range of topics that meets the needs of its advertising merchants . The show has a variety of segments that include, but are not limited to, the following: national and international news, weather, traffic, sports, business, and health.
THE SHOW
The Match Morning Show is the perfect place for entrepreneurs and influencers to showcase their businesses and ideas. With informative interviews and interesting discussions, this talk show provides the perfect platform for entrepreneurs to share their stories and connect with potential investors and customers. The Match Morning Show is the perfect place to learn about the latest trends and developments in the business world. Tune in to this talk show every morning to get inspired and gain valuable insights into the world of entrepreneurship.
What We Do
Efficiently Monetizes New and Existing Content by Creating New Channels, Localizing New Markets And/or Re-purposing For New Platforms.
The Morning Show for All The Match Mornoig show is a morning show for all. It is a great way to start your day and get informed on the latest news.
The Monrning Show for the Family On this morning show, we have fun family activities and games for you to enjoy. We'll also have great music and plenty of laughs. So join us for a morning of fun and excitement.
The Monrning Show for Community A morning show for the community is a great way to start the day. It is a time to learn about what is happening in the community, and to get involved.
Smart Goals
NETWORK SMART GOALS
the AGENCY SMART GOALS are
PULICATION
Produce Content for Morning Show
Local Content
State Conetnet
Regional Contemnt
National Content
Each Local Affiliate Agency is responsible for producing one segment per month for the network. This segment must be relevant to the local area, and must be of high quality. The Local Affiliate is also responsible for promoting the network and its content.
Synodcation comes when content is king. In order to keep your audience engaged, you must provide them with relevant and timely information.
To increase revenues and get more value from your existing channels, consider airing local commercials. Local commercials can help you reach new customers and grow your business.
Comply with local regulations by covering sensitive content or inserting market specific features such as age rating logos.
The Process
In order to buy or create advertising in any media, there is a time-intensive process that reflects hours of transactions between buyers, sellers, and creative agents. The process begins with the buyer, who determines what they need and what they are willing to pay. This is followed by a negotiation between the buyer and the seller, which is often mediated by a creative agent. The creative agent then creates a proposal for the buyer, which is either accepted or rejected. If accepted, the process moves on to the production stage, where the ad is created.
The process of advertising in the broadcasting media begins with targeting a few broadcasting segment producers with desired viewer demographics. Next, the buyer discusses contract options with a broadcasting account executive. They then bid on an ad schedule, negotiate a price, create ad copy, approve the final ad, and pay for the service.
They then work with a seller to come to an agreement on price and terms. Once an agreement is reached, the creative agent gets involved to create the advertisement.
Small businesses with little purchasing power and little familiarity with broadcasting advertising can take more than 3 weeks to complete a transaction and can cost more money per ad than large ad agencies. Skilled buyers can complete the transaction in 3 weeks.For the seller, in this case the broadcasting segment producers, the transaction costs of dealing with such small customers can prove to be cost ineffectiv
Finally, the buyer and seller must agree on the final product before it is released to the public.
Marketing plan
5.1 MARKETING OBJECTIVES
The Match Morning Show will position itself as the premier, infotainment, breakfast TV providing advertising services hub for influncers and small businesses. This will allow small businesses to reach a wider audience and grow their brand. By using social media, businesses can connect with a larger number of people in a shorter amount of time. Using leading-edge web technology, The Match Morning Show will initially offer customized products & services exclusively in the broadcasting advertising industry. As a new competitor in an attractive market, The Match Morning Show's primary marketing objective is securing 24 exclusive broadcasting partnerships. Securing these partnerships will give the show a significant advantage in the market, as well as increase viewership and revenue.
The second marketing objective is revenue growth. The key drivers of revenue are the number of ad spaces listed, the number of visitors, the value of information, transaction value, & the conversion rate. Accordingly, The Match Morning Show will focus on attracting visitors, providing high-quality service, & converting visitors to buyers. Our marketing objective is to attract 3 million visitors, 88,000 transactions with an average transaction size of $5,000, & capture 4% of the broadcasting advertising market by year five.
5.3 Value Proposition
The Match Morning Show will communicate to each of its customers the following value propositions: Get an edge on the competition by learning about the latest in sports. Get the latest scoop on celebrity gossip. Get tips on how to be successful in your professional and personal life.
Attract first-time customers & provide them with enough value to convert them into repeat customers.
The Morning Show is looking to provide access to its customers at a low cost. This will allow more people to enjoy the content that the show has to offer. Additionally, it is hoped that this will help to increase viewership numbers.
Match Morning Show delivers an on air and online broadcasting brokerage service which enables content providers to customize marketing efforts for each buyer, reach new customers, and package buying options, at a fraction of the cost of traditional methods.
Small businesses I've talked to are always looking for easy, low-cost, and highly-targeted advertising solutions. They don't have the time or money to waste on ineffective campaigns, so they're always on the lookout for new and innovative ways to reach their target markets.
The Match Morning Show delivers: A friendly morning show with simple cost effective campaigns that allow the customer to manage market research, campaign planning, ad space buying, creative services & ad monitoring all in one place, in a fraction of the time & cost. The convenient way to buy broadcasting advertising.
5.4 Strategic Partnerships
Strategic partnerships are fundamental in the world of Internet commerce. The Match Morning Show's strategic alliances will help increase brand equity, create barriers to entry, reduce marketing expenses, and reduce the time-to-market.
STRONG MARKETING STRATERGY
A strong marketing strategy for a startup streaming network is essential in order to attract new users and grow the business. By developing a clear plan and targeting the right audience, the network can generate interest and gain a strong following.
Morning Show Partnership Strategy
A key to The Match Morning Show's success will be the strategic partnership forged with the Advertising Marketing Association (AMA), the national association that represents 4,300 broadcasting content providers & 80% of US broadcasting advertising revenues. The Match Morning Show partnership will provide AMA with a number of benefits, including: revenue sharing, an Advisory Board roll, morning show design control, free national educational marketing campaign with five Houston School Districts about the value of broadcasting advertising, zero-cost investment in the technological advancement of the entire industry, free technical training to members, & an opportunity to open a third sales channel for AMA's broadcasting segment members. The AMA partnership will provide The Match Morning Show with access to a majority of the broadcasting advertising industry revenues, create instant credibility, reduce The Match Morning Show's time-to-market, & create a competitive advantage. The Match Morning Show will receive access to AMA's industry contacts, membership, cross-marketing opportunities, & editorial content.
The Morning Show Direct
The Match Morning Show will also target non-AMA member content providers that represent mom-&-pop operations in the most wired cities in the top Houston broadcasting markets nationwide.AMA will develop custom partnership & exclusivity agreements with each participating broadcasting provider . In addition, AMA will train salespeople & accounting personnel on the easy-to-use The Match Morning Show system.
Market Research Firm
The Match Morning Show will forge a strategic partnership with SRDS, a provider of media & marketing information for the media industry. SRDS' new online database represents information on 9,400 broadcasting content providers , including demographic profiles, market information, formats, & price. This database is updated in real-time & costs $467 per year, & $210 per additional user in the same facility. The Match Morning Show will negotiate a partnership agreement including an up-front fee for use of the information with a cost per use beyond the fixed rate. SRDS current customers are advertising agencies & major corporate marketing departments. This partnership will enable SRDS to access new small business customers efficiently & grow their market, at no additional investment or marketing cost.
U.S. Chamber of Commerce
The Match Morning Show will forge an alliance with the U.S. Chamber of Commerce, the world's largest business federation, representing nearly three million companies, 96% of which are small businesses, & 3,000 local & state chambers. U.S. Chamber of Commerce aggregates the power of small businesses to fight for their interests & provide necessary products & services. Similarly, The Match Morning Show will enable the U.S. Chamber of Commerce to offer their members a discount for our services, while supporting a service which returns buying power to the small business. This partnership provides The Match Morning Show cooperative marketing opportunities (direct mail, morning show , & trade shows); access to the US Chamber of Commerce membership list; & a competitive advantage.
5.5 Marketing & Sales Strategy
5.5.1 Promotion
The Match Morning Show's strategy to attract & convert morning show visitors is supported by a strong promotions effort that combines advertising & public relations strategies. The promotional efforts will focus on building br& & "buzz" around the The Match Morning Show name.
Advertising: Creating Awareness & Use
Broadcast : To secure discounted or free broadcasting ad space, The Match Morning Show will leverage its partnerships with 10 content providers, allocating $100,000 for the initial launch in Houston. The broadcasting advertising campaign will target major broadcasting markets & wired cities & focus on educating the small business customer about the value of morning talk broadcasting viewer demographics, & the value of The Match Morning Show.
Internet: In addition, The Match Morning Show will trade broadcasting spots with Internet advertising agencies, such as AdKnowledge, to secure discounted Internet ad space on major small business & ad agency webshows. The Match Morning Show will allocate $50,000 for Internet ad purchases.
Print: The Match Morning Show will also advertise in national periodicals, which target small businesses, such as Inc. magazine. The Match Morning Show will allocate $100,00 for the initial launch.
Grassroots: Creating the Buzz
The Match Morning Show will use its email access to its membership to send promotional emails about discount ads that meet the customer's needs. The Match Morning Show will also encourage broadcasting content providers to offer discounts to targeted customers who have logged on with specific broadcasting segment producers. This brokering service will create demand for airtime & a partnership between The Match Morning Show & their buyers & sellers.
The Match Morning Show will also establish alliance partnerships or "hot links" on other small business broadcasts, providing a stream of revenue for the host for every customer generated by that link.
Mascot Tour: The Match Morning Show will create a brand mascot called "Destiny " who will tour the country, talking about the "juice" on The Match Morning Show. Destiny will visit partnering broadcasting morning talk shows, attend trade shows, & participate in parades. Destiny will write editorial content on the morning show for his location, & provide a diary of his travels around the country. The Match Morning Show's public relations strategy will focus on a "Destiny Madness" national tour. Destiny will visit high growth start-up companies around the country to articulate the benefit of broadcast .
Trade Shows: The Match Morning Show will attend national & regional small business trade shows around the country to demonstrate the morning show & promote the The Match Morning Show name brand & sponsors.
Charity Events: The Match Morning Show will donate pre-tax profits, time, & ad space to nonprofit charitable organizations addressing issues of electronic literacy, community development investment, & global climate change. The Match Morning Show will launch a GIFTED campaign, which provides one free ad space to a charity of their choice for every 100 visitors. Visitors will be able to select from a list of potential recipients. The Match Morning Show will enable visitors to send an e-mail about this campaign to friends & family. Destiny will also participate in charity events that reflect the recipient organization.
Sales: Creating Conversion
While also helping to attract visitors, the main thrust of The Match Morning Show's promotion effort will be on converting visitors. After reviewing other e-commerce models, The Match Morning Show will initially use a traditional sales staff to make sales calls directly on businesses & provide a free technical demonstration of The Match Morning Show. These sales forces will be deployed regionally. Since the highly fragmented small business buyers are not early Internet adopters of technology, we believe this is the easiest way to build visitors, customers, & loyalty.
The Match Morning Show will use a pull strategy, by issuing a weekly e-mail newsletter for its members showcasing the buying discounts, & "fire sales" available that week. In addition, The Match Morning Show will feature businesses that have saved through The Match Morning Show, new advertising techniques, & broadcasting wisdom.
In addition to discounts, The Match Morning Show will establish partnerships & links with other broadcast s. In addition The Match Morning Show will list its web advertising for sale on AdKnowledge. This will be a source of revenues for The Match Morning Show & an opportunity to advertise to its target market.
To motivate visitor purchases, The Match Morning Show will use 25%of the promotion budget on discounts, special price packs, & other tactics that will reduce the cost to the consumer & increase conversion rates. The Match Morning Show has forecasted discounts to total 5% of sales.
5.5.2 Pricing
The Match Morning Show's pricing strategy will be consistent with the overall objective to attract visitors. Products are priced to meet the perceived value of what they represent to the target customer. The two products for purchase on The Match Morning Show are: 1.) Value-added market research data & 2.) broadcasting advertising space. Pricing of these products is reflected in membership fees, & transaction fees.
Membership Fees:
Buyers & sellers are required to join as Destiny Members to gain access to The Match Morning Show's basic market research information, planning tools, & buying tools. To drive traffic & encourage use, membership is free to both buyers & sellers. However, to execute a trade, buyers & sellers must "pre-qualify" by completing a brief financial membership & terms & conditions form.
Advertising Space Prices:
Using The Match Morning Show's status as an ad agency, The Match Morning Show will receive 15% discount on ad space. The Match Morning Show will then list the premium-advertising space for a 10% discount. This price will only be available on The Match Morning Show broadcast (not traditional suppliers), & will be competitive with listings on any other morning shows. The Match Morning Show will also negotiate volume-buying discounts to automatically apply to a buyers' planning schedule.
Discounted ad space
The Match Morning Show will also offer discounted advertising space through electronic "fire sales" of leftover ad space. This advertising space will be priced by the broadcasting segment & will reflect an 11 - 75% discount on regular ad space. This space will be competitive with other broadcast providers & will be sold on a first-come, first-serve basis.
Information Transaction Fees:
Within the research division, buyers will have access to extra market research data for an additional fee, which reflects a percentage of the price of the market research to The Match Morning Show. The information will be presented at a one-time transaction price of $29.99 per transaction & the information requested will be saved in the buyers' profile for future use.
Commission Fees:
The Match Morning Show will collect a 5% commission from broadcasting segment producers for the use of the The Match Morning Show as a sales channel. This fee is transparent to the buyer & seller.
Network Commissions
Agency Commissions
Agent Commissions
Operations Plan
The Match Morning Show will follow a four-phase start-up plan outlined below. Phase one will involve recruiting a team of talented individuals who share the same vision for the show. Phase two will consist of creating a detailed production plan and budget. Phase three will be focused on marketing and promotion, and phase four will be all about execution.
Phase One (Q1 )
Create a demonstration morning show ;
Refine product & services mix;
Secure seed funding
Create proposal for strategic alliances
Secure bids on morning show hosting & development work
Alpha test prototype morning show on focus group buyer & sellers
Phase Two (Q2 - Q3 )
Secure strategic alliance with U.S. Chamber of Commerce;
Outsource morning show development
Secure advertising & public relations agency;
Further
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